seguruze Dr Ebikinei Stanley Eguruze, School of Marketing, Niger Delta University, Bayelsa State of Nigeria. His PhD research was in the area of Tackling Poverty, using Social Marketing Techniques (SMT). He is also an Adjunct Associate Professor in Marketing/PhD Supervisor at the London-based American University for Leaders (AUL).  In addition, to a number of articles, he has authored two books – “Tackling Poverty”(April 2016), while “Strategy for Tackling Poverty in Nigeria”(February 2017).